All of our country’s money is the best destination to officially desired the brand new brand so you can Canada!

We have been happy to announce that Jacknife try leading the brand new go-to-paign having Hard-rock Resorts & Casino Ottawa-the fresh brand’s first-previously Canadian location! While the Hard-rock embarks to your a $350M extension and you can rebrand, the audience is honoured in order to shape a promotion that not only celebrates Difficult Rock’s history as well as amplifies the ability during the Ottawa.

Known for delivering immersive recreation enjoy around the world, the difficult Stone� is certainly a favourite worldwide place to go for locals and you may tourists the exact same. The company is during a captivating day and age off extension and you may revitalization, plus the phase is decided having a huge starting regarding Canada’s first Hard-rock Lodge & Gambling establishment � which have Jacknife best the fresh charge to develop the latest wade-to-paign for their Ottawa area.

HRI became the first in person-had betting company designated a great U

�Our very own 350 million dollars extension and you may rebranding tend to disrupt the hotel, activities, hospitality, and you may gaming markets within the East Ontario and past,� says Betfair Christine Crump, President regarding Hard rock Hotel and you can Gambling enterprise Ottawa. Canadians will no longer need certainly to get across a boundary to play all that Hard rock offers. Jacknife’s work coincides to your business-category functions and you will skills we deliver to our site visitors.�

The new extent from Jacknife’s functions is sold with an entire strategic and inventive growth of the new go-to-paign, that have a pay attention to strengthening excitement and driving engagement round the all touchpoints. The brand new promotion will embody the latest substance from Hard Rock’s brilliant culture, ensuring the hole becomes an effective beacon having recreation candidates.

�The audience is very happy to come together having a major international brand like Hard-rock at for example a crucial minute,� claims Mikey Richardson, Co-Inventor and you may Manager Creative Manager at the Jacknife. �The lead-to the brand new 2025 launch provides the ability to carry out one thing it is pleasant-a campaign that not only celebrates Tough Rock’s heritage and in addition amplifies the energy inside Ottawa.�

Which commitment emphasizes purpose-inspired storytelling, that have each other Jacknife and difficult Material Resort & Gambling enterprise Ottawa concerned about curating a seamless, high-effect brand experience that will lay the fresh stage having a grand starting including hardly any other.

Hard-rock Around the world (HRI) is one of the most around the world recognized organizations having spots within the more than 74 places spanning 313 locations where is owned/subscribed or managed Lodging, Gambling enterprises, Rock Shop�, Live concert Sites and you may Cafes. Its Unity because of the Hard rock� global respect program advantages people to possess performing the things they like across using features globally. HRI plus released a joint venture named Hard-rock Electronic inside 2020, an internet sportsbook, shopping sportsbook and you will websites betting system. Starting with an enthusiastic Eric Clapton drums, Hard rock possesses the new world’s prominent and most beneficial collection of authentic sounds collectibles in the more than 88,000 parts, which happen to be exhibited in the its urban centers international.

S. Best-managed Providers by the Deloitte Individual and Wall surface Street Diary within the 2021 and it has since the already been recognized fourfold. Hard rock has also been honored of the Forbes one of the Planet’s Greatest Employers, as well as Top Businesses for ladies, Diversity and The fresh new Grads and a high Large Company on the Traveling & Recreational, Playing and you may Enjoyment Business. On the 2022 Global Betting Prizes, Hard rock was called Land-Dependent User of the year for the next time in four decades.

Hard-rock Worldwide currently holds capital levels of number 1 capital-amounts get agencies: S&P Global Critiques (BBB-) and you can Fitch Analysis (BBB). To learn more about Hard rock Global, visit hardrock or shop.hardrock.

Rideau Carleton Local casino commercially opened as the Rideau Carleton Raceway inside 1962, as the Canada’s earliest-ever four-eighths mile oval and has now come an option part of Ontario’s harness racing area since that time. Because the introduction out of gambling inside , the town of Ottawa has received just as much as $six mil a year and most $106 million in total payments having hosting Rideau Carleton Gambling enterprise contained in this the fresh National Money Region.

Having hopeless expectation of beginning of the the newest Hard-rock Resorts & Gambling establishment Ottawa, Rideau Carleton Casino remains discover 24/eight, ready to suffice the website visitors with the same effort and thrill. Hard rock are attempting to generate another county-of-the-ways activity studio which can in the near future promote the brand new renowned Hard rock brand name so you can Ottawa and enliven the town particularly never before. Future business will include a modern hotel build that have 150 bedroom, as well as twenty-two suites, lengthened playing flooring together with 1,five-hundred slots, forty live-action table video game, and you may high-restriction betting. Website visitors can enjoy over ten restaurants, taverns, and lounges, for instance the renowned Hard rock Eatery and you can Council Pine Steakhouse. The resort is likewise home to the brand new antique Rock Store, a 1,800 along with chair Hard rock Real time venue, and you may genuine songs collectibles.

The latest studio is a huge rider off occupations manufacturing and will use more than 700 regional owners, shortly after accomplished. Hard-rock Hotel & Gambling enterprise Ottawa is going to continue the fresh new customs away from area money due to regional sponsorships and nonprofit partnerships, improving the life of residents and you will men and women the exact same because are based around Rideau Carleton Local casino.

Rideau Carleton Local casino are operate by the Hard-rock Worldwide and you will influenced from the Ontario Lottery and you may Betting Business (OLG). That have OLG connection, Rideau Carleton Gambling establishment reveals a regular dedication to in control playing with full utilization of OLG’s Performs that is accepted from the RG Look at certification program.

To learn more about Rideau Carleton Casino, check out rideaucarletoncasino

Jacknife try a separate, full-provider creative brand name service based during the Toronto, Canada. With more than 29 many years of community sense, Jacknife has been at the forefront of getting outstanding advertising and you will imaginative approaches to a varied listing of members. From the leveraging the newest powerful mix of proper advancement, Jacknife empowers labels to construct significant organization value through the electricity away from invention.