Electric Bikes Market – Industry Analysis

electric bikes market

The electric bikes market in India is estimated to reach a value of INR 17.43 Bn by FY 2024, from INR 2.92 Bn in FY 2019, expanding at a compound annual growth rate CAGR of ~42.95% during the FY 2020-FY 2024 period. Electric bikes have already set a prominent footprint in the states of Uttar Pradesh, West Bengal, Gujarat, Tamil Nadu and Maharashtra. With further development in charging infrastructures, the adoption of electric bikes is likely to increase in other parts of the country as well.

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Market Insight

Electric two wheelers are poised to be the game-changer for the two-wheeler industry. Although electric bikes comprised a minimal share ~0.6% of the total two-wheeler sales in India in FY 2019, its sales with respect to the previous year have increased by about 129%. This growth can be attributed to the government s initiatives towards the electrification of bikes. Other factors that have influenced the adoption of electric bikes are rising concern over air pollution and the lower ownership and maintenance costs of electric bikes. The cost of running electric bikes is about INR 10 for 70 Km, whereas the same distance can be covered by a conventional counterpart at a minimum cost of INR 102.

Government Initiatives

In February 2018, the governments policy think tank, Niti Aayog proposed and mandated the electrification of all two wheelers with a displacement capacity of below 150 cc by March 2025. With the policy mandate, the automobile industry is likely to experience a rapid transition towards electric mobility. Such initiatives were taken to curb pollution and reduce the country s import bills by INR ~1200 Bn by 2025. The Department of Heavy Industry in association with Society of Indian Automobile Manufacturers implemented the schemes of FAME and FAME II. Under FAME and FAME II, the government outlaid a budget of INR 107.95 Bn, directed towards the faster growth of electric vehicles.

Competition Analysis

The industry is dominated by new entrants in the market, such as Electrotherm India Limited, Hero Electric Vehicles Private Limited, Ampere Vehicles Private Limited and NDS Eco Motors Private Limited. Other market participants include Ather Energy Private Limited, Avon Cycles Limited, Lohia Auto Private Limited, Okinawa Autotech Private Limited, Tork Motors Private Limited and Tunwal E-Bike India Private Limited. The market is currently being dominated by niche players as they have already set up their operations with modern infrastructure, advanced technologies and in-house charging facilities. On the other hand, the well-established manufacturers of conventional two wheelers are yet to expand their footprint in this market. The entry of these established players is anticipated to create fierce competition within the market.

Companies Covered

• Electrotherm India Limited
  • Ampere Vehicles Private Limited
  • Ather Energy Private Limited
  • Avon Cycles Limited
  • Hero Electric Vehicles Private Limited
  • Lohia Auto Private Limited
  • NDS Eco Motors Private Limited
  • Okinawa Autotech Private Limited
  • Tork Motors Private Limited
  • Tunwal E-Bike India Private Limited

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