The country’s capital is the perfect location to commercially welcome the newest brand name in order to Canada!

We’re very happy to mention one Jacknife try leading the latest go-to-paign for Hard-rock Hotel & Local casino Ottawa-the latest brand’s earliest-previously Canadian venue! Since Hard-rock embarks for the a great $350M extension and you can rebrand, we have been honoured to contour a campaign that not only remembers Hard Rock’s history as well as amplifies the power inside Ottawa.

Known for providing immersive recreation skills worldwide, the hard Stone� is certainly your vitale schakel favourite worldwide place to go for natives and you will visitors the same. The company is actually a captivating time out of expansion and you will revitalization, and the stage is decided having a huge beginning of Canada’s earliest Hard-rock Lodge & Local casino � which have Jacknife leading the fresh new charges to grow the latest wade-to-paign because of their Ottawa place.

HRI turned the original privately-possessed betting team appointed good U

�Our very own 350 billion dollar expansion and you may rebranding will disturb the resort, enjoyment, hospitality, and you may betting opportunities in the East Ontario and you can past,� says Christine Crump, President away from Hard-rock Lodge and you can Casino Ottawa. Canadians will not need to mix a line to play all that Hard rock offers. Jacknife’s works coincides towards globe-classification really works and enjoy i submit to your traffic.�

The fresh extent of Jacknife’s works has the full proper and creative growth of the newest go-to-paign, with a focus on strengthening excitement and you will driving wedding all over most of the touchpoints. The latest campaign commonly embody the fresh new essence regarding Tough Rock’s bright community, making certain the hole becomes a good beacon for activity seekers.

�We’re happy to interact that have a worldwide brand like Hard rock at the such as a crucial time,� states Mikey Richardson, Co-Inventor and Professional Innovative Director during the Jacknife. �The lead-as much as the latest 2025 launch provides the ability to create anything really captivating-a campaign that do not only remembers Difficult Rock’s heritage and also amplifies the ability inside Ottawa.�

This connection stresses objective-inspired storytelling, with each other Jacknife and difficult Material Resorts & Casino Ottawa focused on curating a smooth, high-perception brand experience that can set the newest phase having a grand opening for example not one.

Hard-rock All over the world (HRI) the most global recognized people with locations for the over 74 places comprising 313 places that include had/authorized or treated Hotels, Gambling enterprises, Stone Sites�, Live show Sites and Cafes. Its Unity by Hard-rock� worldwide support program perks professionals to possess carrying out the things they like around the using qualities international. HRI and revealed a m&a called Hard-rock Digital for the 2020, an online sportsbook, shopping sportsbook and you will sites betting system. You start with a keen Eric Clapton keyboards, Hard-rock possess the brand new world’s premier and more than worthwhile type of real audio memorabilia during the more 88,000 parts, which are demonstrated during the its places global.

S. Best-managed Company by the Deloitte Personal while the Wall structure Path Diary inside the 2021 possesses while the become honored 4 times. Hard-rock has also been honored by Forbes one of many World’s Finest Companies, together with Top Companies for women, Diversity and The brand new Grads and you may a leading Higher Manager on Travel & Recreation, Gaming and you can Enjoyment Globe. On 2022 Around the world Playing Awards, Hard rock is called Land-Based Driver of the year towards next amount of time in four years.

Hard rock Worldwide currently retains investment grades from top money-levels rating firms: S&P Globally Evaluations (BBB-) and you can Fitch Reviews (BBB). For additional info on Hard rock Global, head to hardrock otherwise shop.hardrock.

Rideau Carleton Gambling enterprise officially opened while the Rideau Carleton Raceway for the 1962, since the Canada’s very first-actually ever four-eighths mile oval and has become a switch element of Ontario’s use race area since. As the addition from betting for the , the city from Ottawa has already established up to $six billion annually and most $106 billion altogether money to possess hosting Rideau Carleton Casino within the fresh new National Money Part.

Which have desperate expectation of one’s starting of the the newest Hard rock Resorts & Gambling establishment Ottawa, Rideau Carleton Gambling establishment stays open 24/7, willing to suffice their site visitors with the exact same effort and you can adventure. Hard rock try attempting to build a different condition-of-the-ways recreation facility that will in the future promote the brand new renowned Hard rock brand name to help you Ottawa and you may enliven the city such as no time before. Future facilities should include a modern resorts construction having 150 rooms, along with twenty-two suites, prolonged betting floors and 1,five hundred slot machines, forty alive-actions dining table games, and you may higher-limitation betting. Travelers can take advantage of more ten dining, taverns, and you can lounges, for instance the legendary Hard-rock Cafe and you will Council Oak Steakhouse. The resort will additionally be home to the new classic Rock Shop, a-1,800 and seat Hard rock Live place, and you will authentic sounds collectibles.

The fresh new business is a huge driver regarding work development and will use over 700 regional customers, shortly after finished. Hard rock Hotel & Local casino Ottawa is going to continue the latest lifestyle regarding community resource because of local sponsorships and you may nonprofit partnerships, increasing the existence out of owners and you may group exactly the same because the was based not as much as Rideau Carleton Gambling establishment.

Rideau Carleton Casino are work by Hard rock Global and you will influenced from the Ontario Lotto and Playing Firm (OLG). Having OLG commitment, Rideau Carleton Casino demonstrates a regular dedication to responsible gambling that have full implementation of OLG’s Plays which can be acknowledged from the RG Take a look at accreditation program.

For additional info on Rideau Carleton Gambling establishment, see rideaucarletoncasino

Jacknife are a separate, full-service creative brand name department headquartered inside Toronto, Canada. With more than 29 many years of community feel, Jacknife could have been the leader in getting outstanding advertising and you will creative approaches to a diverse variety of clients. By the leveraging the fresh strong mix of strategic innovation, Jacknife allows brands to construct significant company well worth from the power of invention.